• Graphic Design
  • Illustration
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Julia Masters

  • Graphic Design
  • Illustration
  • About

Hip City Fitness

A new fitness duo in Denver, Colorado commissioned me to make them a logo and business cards. As a team, they focus on combining nutrition and exercise to promote wellbeing. We chose to have the figure balancing both a weight and an apple to represent this balance. The logo and feel of their brand was meant to be clean, modern, open, and strong. In order to achieve this, I used a bold sans-serif font to capture the strength and modernity and didn't over-complicate the logo to keep it looking sleek. 

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Baked by Berlin

I designed a logo for a client with a food instragram who was looking to create a brand identity so that she could label and produce baked goods for clients. Her username is Baked by Berlin, so i designed a cupcake with three B's in the icing. The first image is her Instagram profile image, and the second is a label sticker to close boxes or bags of baked goods.

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Hip City Fitness
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Baked by Berlin
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